Jennifer is an analytical and creative marketing, digital, client experience, and strategy executive with proven success building brands and bringing growth strategies to life through integrated marketing programs and digital transformation initiatives. She is a skilled communicator and effective leader of executive and frontline teams, external partners, and enterprise-wide-level stakeholders in B2B and B2C industries as a consultant and a C-Suite executive.
Jennifer’s expertise spands the entire marketing mix – from TV, radio, print, and catalog to all types of digital marketing, including e-Commerce, SEM, SEO, affiliate, display, CRM and social – with experience leading the marketing process from opportunity identification through market launch, customer acquisition, onboarding, and retention.
As Chief Digital Experience Officer at TDECU, she designed data-driven campaigns to improve client onboarding, cross-sell products, win back members, and retain at-risk customers. She also developed a holistic digital strategy to improve processes, focus technology/marketing investment, and enhance the member experience.
Prior to joining TDECU, Jennifer was Chief Marketing & Digital Sales officer of BBVA, where she led a global rebranding project and grew digital from 4% to 25+% of sales. She also shifted the marketing spend and executed company-sponsored events and programs that enhanced return on marketing investment.
Before her transition to the banking sector, Jennifer led marketing for Liberty Media’s two interactive properties, BuySeasons and Evite, where she oversaw e-commerce and marketing. Prior to that, she was the Chief Marketing Officer for multiple divisions of Kmart and Sears.
Jennifer started her career in strategy, innovation, and marketing consulting with leading firms in Europe and the Americas, including Monitor, Strategos, and Prophet.
Jennifer holds an MBA from the University of Chicago and a Bachelor of Science in International Studies and Spanish from the University of Scranton. She is a Fulbright Scholar with fluency in Spanish and Portuguese.
Jennifer currently serves as a Board Member of the Center for Pursuit, a nonprofit serving adults with intellectual and developmental disabilities and was a member of the Houston Mayor’s Recovery Communications Team during recovery from Hurricane Harvey. She is also Chapter President of the CMO Club.
Chief Executive Officer
Chief Financial Officer
Chief Information Officer
SVP, Retail Operations
Chief Marketing Officer
SVP, Upper Midwest/Great Lakes Division
SVP, Northeast Division